In-car dashboard design for an electric vehicle: displays and controls

Quick Overview

A product design interview question asking the candidate to design the dashboard of an electric car. It tests picking a driver segment, identifying the needs that set electric vehicles apart, organizing information by driving context, and balancing usefulness against driver distraction.

In-car dashboard design for an electric vehicle: displays and controls

Company: Microsoft

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

You are asked to design the dashboard for an electric vehicle: decide who it serves, what it shows and how drivers interact with it. ```hint What changes without a fuel tank List the questions an electric car's driver asks that a gasoline car's driver rarely does, and note when in a trip each one comes up, before deciding what goes on which screen. ``` ### Clarifying Questions - Does "dashboard" mean the in-car displays (instrument cluster and center screen) or a dashboard in a companion phone app? - Are we designing for one carmaker's vehicle, or a software platform that several carmakers would adopt and customize? - Which drivers come first: first-time EV owners, experienced EV owners, or fleet and rideshare drivers? - Are there hardware constraints we must work within, such as the number of screens, required physical controls or safety rules on driver distraction? ### What a Strong Answer Covers - A chosen driver segment and goal, grounded in the needs that set an electric car apart from a gasoline one - An information hierarchy by context: what must be glanceable while driving, what belongs on the center screen, and what is only available when parked or charging - Safety and distraction limits treated as design constraints, including how controls are split between touch, voice and physical buttons - A prioritized feature set with a defined first version and the reasoning behind it - Success metrics with safety guardrails, and how the design would be tested before and after launch ### Follow-up Questions - How should the dashboard behave when the nearest compatible charger is farther than the remaining estimated range? - What changes if the same software must run in many carmakers' vehicles with different screens and brand requirements? - How would you show that the design reduces range anxiety without increasing distraction?

Overview: A product design interview question asking the candidate to design the dashboard of an electric car. It tests picking a driver segment, identifying the needs that set electric vehicles apart, organizing information by driving context, and balancing usefulness against driver distraction.

Microsoft logo
Microsoft
May 28, 2024
mediumProduct ManagerOtherProduct Design & Strategy
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You are asked to design the dashboard for an electric vehicle: decide who it serves, what it shows and how drivers interact with it.

Clarifying Questions Guidance

  • Does "dashboard" mean the in-car displays (instrument cluster and center screen) or a dashboard in a companion phone app?
  • Are we designing for one carmaker's vehicle, or a software platform that several carmakers would adopt and customize?
  • Which drivers come first: first-time EV owners, experienced EV owners, or fleet and rideshare drivers?
  • Are there hardware constraints we must work within, such as the number of screens, required physical controls or safety rules on driver distraction?

What a Strong Answer Covers Guidance

  • A chosen driver segment and goal, grounded in the needs that set an electric car apart from a gasoline one
  • An information hierarchy by context: what must be glanceable while driving, what belongs on the center screen, and what is only available when parked or charging
  • Safety and distraction limits treated as design constraints, including how controls are split between touch, voice and physical buttons
  • A prioritized feature set with a defined first version and the reasoning behind it
  • Success metrics with safety guardrails, and how the design would be tested before and after launch

Follow-up Questions Guidance

  • How should the dashboard behave when the nearest compatible charger is farther than the remaining estimated range?
  • What changes if the same software must run in many carmakers' vehicles with different screens and brand requirements?
  • How would you show that the design reduces range anxiety without increasing distraction?