Instagram product design for a group of people the app serves poorly today

Choose a group of people that Instagram serves poorly today and design a new feature for them. Explain what you mean by under-served, why you picked this group, what gets in their way, what you would build first and how you would know it worked. ```hint Define it, then compare "Under-served" can mean people who barely use Instagram or people who use it while an important need goes unmet. Compare a few candidate groups on how badly the app fails them and whether a feature could actually fix that, before you commit to one. ``` ### Clarifying Questions - Does under-served mean people who rarely or never use Instagram, people who use it but leave with a need unmet, or people in markets where it is less established? - Is the goal to bring new people onto Instagram, or to deliver more value to a group already on it? - Should the feature live inside the main Instagram app, or could it be a separate experience? ### What a Strong Answer Covers - A clear definition of under-served and a comparison of candidate groups, ending in a justified choice. - Pain points specific to the chosen group, based on how they use or avoid Instagram today. - A genuinely new feature that fits Instagram, prioritized into a first version with its trade-offs. - Success metrics for the chosen group, plus guardrails for the rest of Instagram. - Risks such as safety, privacy and cost, and why the investment is worth making. ### Follow-up Questions - How would you size the opportunity to convince leadership that this group deserves investment? - How would you tell whether the group is under-served because of product gaps, or because they simply do not want what Instagram offers? - What would you do if the feature ends up mostly used by people outside the target group?