Internal Wellness App for Google Staff: Fitness Habits, Health Tracking and Privacy

Quick Overview

A product design exercise asking a PM candidate to design an internal app that helps Google employees stay fit and track their health. It tests goal setting, employee segmentation, features that fit a workday, health-data privacy and consent, and metrics that show lasting behavior change.

Internal Wellness App for Google Staff: Fitness Habits, Health Tracking and Privacy

Company: Google

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Google wants to give its own employees an app that helps them keep fit and keep track of their health. As the product manager, design it. Cover the goal, which employees you would design for first, what they need, the features of a first version and how you would measure success. ```hint The employer is in the room The company pays for this app and is also its users' employer. Think about how that changes what people will share, whether joining feels voluntary, and what would keep a busy employee using it after the first few weeks. ``` ### Clarifying Questions - Is this for all employees worldwide from day one, or one country first? Health-data law and benefits differ by country. - What does the company want from it: wellbeing, lower healthcare costs, fewer sick days or better retention? - Who at the company may see any of the data: no one, HR in aggregate, or managers? - Does "health" include sleep, nutrition and mental health, or physical fitness only, and may the app connect to Fitbit and other wearables? ### What a Strong Answer Covers - A goal for employees and for the employer, and how the tension between the two is handled. - Employee segments by current activity, work pattern (office, remote, traveling) and health needs, with a justified focus. - Features that fit into a workday and address time, motivation and trustworthy information. - Privacy and consent: what is stored, who sees it, voluntary participation and aggregate-only reporting. - Metrics of lasting behavior change and wellbeing rather than downloads, with guardrails. ### Follow-up Questions - Leadership asks for team leaderboards based on weight loss. How do you respond? - Healthier employees are more likely to sign up. How would you show that the app itself made a difference? - Would you build this in-house or partner with existing fitness and meditation apps?

Overview: A product design exercise asking a PM candidate to design an internal app that helps Google employees stay fit and track their health. It tests goal setting, employee segmentation, features that fit a workday, health-data privacy and consent, and metrics that show lasting behavior change.

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Google
Sep 17, 2024
mediumProduct ManagerOtherProduct Design & Strategy
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Google wants to give its own employees an app that helps them keep fit and keep track of their health. As the product manager, design it.

Cover the goal, which employees you would design for first, what they need, the features of a first version and how you would measure success.

Clarifying Questions Guidance

  • Is this for all employees worldwide from day one, or one country first? Health-data law and benefits differ by country.
  • What does the company want from it: wellbeing, lower healthcare costs, fewer sick days or better retention?
  • Who at the company may see any of the data: no one, HR in aggregate, or managers?
  • Does "health" include sleep, nutrition and mental health, or physical fitness only, and may the app connect to Fitbit and other wearables?

What a Strong Answer Covers Guidance

  • A goal for employees and for the employer, and how the tension between the two is handled.
  • Employee segments by current activity, work pattern (office, remote, traveling) and health needs, with a justified focus.
  • Features that fit into a workday and address time, motivation and trustworthy information.
  • Privacy and consent: what is stored, who sees it, voluntary participation and aggregate-only reporting.
  • Metrics of lasting behavior change and wellbeing rather than downloads, with guardrails.

Follow-up Questions Guidance

  • Leadership asks for team leaderboards based on weight loss. How do you respond?
  • Healthier employees are more likely to sign up. How would you show that the app itself made a difference?
  • Would you build this in-house or partner with existing fitness and meditation apps?