Invent a New Product That Builds on Strava's Athlete Community and Activity Data

Quick Overview

A product sense prompt that asks the candidate to propose a new product built around Strava, the social fitness app for runners and cyclists. It tests choosing an underserved user segment, using Strava's community and activity data, prioritizing a first version, and defining success metrics, privacy guardrails and a business model.

Invent a New Product That Builds on Strava's Athlete Community and Activity Data

Company: Microsoft

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Propose a new product built around Strava, the app where runners, cyclists and other athletes record their activities and follow each other's training. ```hint Look past the core athlete Think about which people, or which moments around a workout, get little from Strava today even though its community and activity records could help them. ``` ### Clarifying Questions - Are you building this as part of Strava itself, or as an outside company that builds on top of Strava and its athletes' data? - Should the result be a separate offering (its own app, service or customer), or can it live inside the existing Strava app? - Is the main aim to bring in new athletes, to grow Strava's paid subscription, or to open a new revenue line such as businesses, brands or event organizers? - How freely can the product use athletes' locations, routes and activity history, given that many athletes hide where their activities start and finish? ### What a Strong Answer Covers - Why Strava would want a new product, and a goal tied to its community-driven value, stated before any idea - A chosen user segment, with concrete pain points found by walking through that user's journey - A genuinely new product that uses assets only Strava has, narrowed to a prioritized first version - Success metrics with guardrails for location privacy, safety and the core app - How the product makes money or supports the business, and how to test it cheaply before a full build ### Follow-up Questions - How would your product avoid revealing where athletes live or when they are reliably away from home? - If the product succeeds but most of its users never open the main Strava app, would you count that as a win? - What would you charge for, and to whom?

Overview: A product sense prompt that asks the candidate to propose a new product built around Strava, the social fitness app for runners and cyclists. It tests choosing an underserved user segment, using Strava's community and activity data, prioritizing a first version, and defining success metrics, privacy guardrails and a business model.

Microsoft logo
Microsoft
Aug 9, 2026
mediumProduct ManagerOtherProduct Design & Strategy
0
0

Propose a new product built around Strava, the app where runners, cyclists and other athletes record their activities and follow each other's training.

Clarifying Questions Guidance

  • Are you building this as part of Strava itself, or as an outside company that builds on top of Strava and its athletes' data?
  • Should the result be a separate offering (its own app, service or customer), or can it live inside the existing Strava app?
  • Is the main aim to bring in new athletes, to grow Strava's paid subscription, or to open a new revenue line such as businesses, brands or event organizers?
  • How freely can the product use athletes' locations, routes and activity history, given that many athletes hide where their activities start and finish?

What a Strong Answer Covers Guidance

  • Why Strava would want a new product, and a goal tied to its community-driven value, stated before any idea
  • A chosen user segment, with concrete pain points found by walking through that user's journey
  • A genuinely new product that uses assets only Strava has, narrowed to a prioritized first version
  • Success metrics with guardrails for location privacy, safety and the core app
  • How the product makes money or supports the business, and how to test it cheaply before a full build

Follow-up Questions Guidance

  • How would your product avoid revealing where athletes live or when they are reliably away from home?
  • If the product succeeds but most of its users never open the main Strava app, would you count that as a win?
  • What would you charge for, and to whom?