Investigate Causes of Driver WOW Score Drop
Investigating a 10% QoQ Drop in Driver WOW (Satisfaction)
Context
Assume WOW is a standardized driver satisfaction metric collected via in-app surveys (e.g., 0–10 or 1–5 Likert), aggregated weekly and reported quarterly. The latest quarter shows a 10% relative decrease in the mean WOW score. Your task is to diagnose causes and propose a data-driven fix.
Tasks
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Clarify the metric and verify the drop (definitions, weighting, response rates, significance, seasonality).
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Identify what data to pull and how to break down the driver journey/funnel.
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Specify segments to examine and hypotheses to test.
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Propose an experiment or product change to improve WOW and define success metrics and guardrails.
Constraints & Assumptions
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Preserve the scope, facts, inputs, and requested outputs from the prompt above.
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If the prompt leaves a detail unspecified, state a reasonable assumption before relying on it.
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Keep the answer interview-ready: concise enough to present, but concrete enough to implement or evaluate.
Clarifying Questions to Ask
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Clarify the business objective, unit of analysis, time window, exposure definition, and primary metric.
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State assumptions about instrumentation, randomization, sample size, and data quality.
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Separate descriptive analysis from causal claims.
What a Strong Answer Covers
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A metric framework with primary, guardrail, and diagnostic metrics.
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A credible analysis or experiment design with clear assumptions and bias checks.
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SQL/statistical logic for segmentation, variance, confidence, and data validation where relevant.
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An actionable recommendation that explains trade-offs and next steps.
Follow-up Questions
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What sanity checks would you run before trusting the result?
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How would you handle novelty effects, seasonality, or selection bias?
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What decision would you make if metrics disagree?