Leadership Team KPI Dashboard: Users, Metric Choices, Layout and Adoption

Design a dashboard that shows a company's senior leadership its most important business metrics. Explain who it is for, what goes on it and how leaders would use it to run the business. ```hint Start from the decisions Before choosing any chart, list what each leader would decide or do differently after looking at the screen, and let every metric earn its place against that list. ``` ### Clarifying Questions - Is this for a specific business and business model, or should I choose one and show how the metrics would change for others? - Who is the audience: the chief executive alone, or the whole leadership team including the heads of sales, finance, product and operations? - What is the main use: a weekly business review, a quick daily check, board reporting, or catching problems as they happen? - Are metric definitions already agreed and backed by a reliable data source, or is getting teams to agree on them part of the job? ### What a Strong Answer Covers - The executives who use it, the decisions it supports and how often they look at it - A small, structured set of metrics that links top-level business health to the drivers and owners behind it, with guardrails - Layout and interactions: context for every number and a path from a headline figure to its cause - Data trust: shared definitions, freshness and how bad or late data is handled - A rollout plan and a way to tell whether leaders actually rely on it ### Follow-up Questions - Two leaders insist on different definitions of the same revenue metric. How do you settle it, and what does the dashboard show in the meantime? - Three months after launch, leaders are back to asking analysts for spreadsheets. How do you find out why, and what do you change? - What would you change to produce a quarterly version for the board?