Improving Airport Wi-Fi With a 30-Minute Free Window and Paid Passes

You run a Wi-Fi service at international airports. Every traveler gets the first 30 minutes online for free, and anyone who wants to stay connected after that has to buy one of the paid plans. As the product manager, how would you improve this product? ```hint Match the product to the time travelers spend there Travelers spend very different amounts of time in an international terminal and need the connection for different things. Work out which of them the free window and the paid plans serve poorly before you list features. ``` ### Clarifying Questions - Whose outcome matters most here: the traveler buying a plan, the airport that grants the concession, or both? - Which travelers should I focus on, for example transit passengers on long layovers, business travelers, or arriving passengers without mobile data? - How is the 30-minute free window tracked (per device, per person, per day), and which plans are sold today? - Does the airport contract restrict pricing, advertising or the traveler data we can collect? ### What a Strong Answer Covers - A segmentation of airport travelers by time in the terminal and connectivity need, with a justified choice of focus - Pain points across the whole journey: finding the right network, logging in, the end of the free window, paying abroad, and connection quality at the gate - Prioritized improvements that include pricing and packaging changes as well as features - Success metrics that balance plan revenue with traveler experience and the airport relationship, plus how changes would be tested - Risks such as cannibalizing paid plans, abuse of the free window, privacy and network capacity ### Follow-up Questions - If you lengthened the free window, how would you test the effect on paid revenue, and what result would make you reverse it? - Suppose more travelers start arriving with affordable international mobile data, for example through travel eSIMs. How does that change your strategy? - How would you redesign the first five minutes for a traveler who has just landed, has no mobile data, and needs to book a ride?