Make an urban park better to visit: choose a visitor group and prioritize the fixes

Quick Overview

A product design prompt about redesigning the experience of visiting a park in a city. It tests scoping physical versus digital changes, mapping the visit journey, choosing which visitors to serve first, prioritizing fixes by impact, cost and upkeep, and showing how success would be measured.

Make an urban park better to visit: choose a visitor group and prioritize the fixes

Company: Google

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Redesign what it is like to visit a park in a city. Decide whose visit you improve first and what you would change. ```hint Walk through one visit Trace a single visit from deciding to go until heading home, and mark the points where a particular kind of visitor waits, gives up or has a bad time. ``` ### Clarifying Questions - Are we the city department that runs its parks, or a company building a product around park visits? Is this one park or the city's parks in general? - Are physical changes to the park in scope, or only digital products and services, or a mix? - What is the goal: more visits, happier visitors, safety, fairer access across neighborhoods, or income to pay for upkeep? - Is there a budget or time limit, given that new facilities compete with maintenance money? ### What a Strong Answer Covers - Scope and goal set up front, including whether the levers are physical, digital or both - The visit broken into stages, and a visitor group chosen to serve first, with the reason - That group's pain points tied to specific stages of the visit - Ideas prioritized by stated criteria such as impact, cost, time to deliver and ongoing upkeep, with a first pilot - Success metrics with guardrails, including how park use would actually be measured, and the main risks ### Follow-up Questions - Your budget is cut in half. Which part of the plan survives, and why? - How would you tell whether the changes brought new visitors rather than pulling them away from another park? - How would the plan change for a park in a lower-income neighborhood that few people use today?

Overview: A product design prompt about redesigning the experience of visiting a park in a city. It tests scoping physical versus digital changes, mapping the visit journey, choosing which visitors to serve first, prioritizing fixes by impact, cost and upkeep, and showing how success would be measured.

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Google
Feb 16, 2024
mediumProduct ManagerOtherProduct Design & Strategy
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Redesign what it is like to visit a park in a city. Decide whose visit you improve first and what you would change.

Clarifying Questions Guidance

  • Are we the city department that runs its parks, or a company building a product around park visits? Is this one park or the city's parks in general?
  • Are physical changes to the park in scope, or only digital products and services, or a mix?
  • What is the goal: more visits, happier visitors, safety, fairer access across neighborhoods, or income to pay for upkeep?
  • Is there a budget or time limit, given that new facilities compete with maintenance money?

What a Strong Answer Covers Guidance

  • Scope and goal set up front, including whether the levers are physical, digital or both
  • The visit broken into stages, and a visitor group chosen to serve first, with the reason
  • That group's pain points tied to specific stages of the visit
  • Ideas prioritized by stated criteria such as impact, cost, time to deliver and ongoing upkeep, with a first pilot
  • Success metrics with guardrails, including how park use would actually be measured, and the main risks

Follow-up Questions Guidance

  • Your budget is cut in half. Which part of the plan survives, and why?
  • How would you tell whether the changes brought new visitors rather than pulling them away from another park?
  • How would the plan change for a park in a lower-income neighborhood that few people use today?