Make an urban park better to visit: choose a visitor group and prioritize the fixes
Company: Google
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Redesign what it is like to visit a park in a city. Decide whose visit you improve first and what you would change.
```hint Walk through one visit
Trace a single visit from deciding to go until heading home, and mark the points where a particular kind of visitor waits, gives up or has a bad time.
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### Clarifying Questions
- Are we the city department that runs its parks, or a company building a product around park visits? Is this one park or the city's parks in general?
- Are physical changes to the park in scope, or only digital products and services, or a mix?
- What is the goal: more visits, happier visitors, safety, fairer access across neighborhoods, or income to pay for upkeep?
- Is there a budget or time limit, given that new facilities compete with maintenance money?
### What a Strong Answer Covers
- Scope and goal set up front, including whether the levers are physical, digital or both
- The visit broken into stages, and a visitor group chosen to serve first, with the reason
- That group's pain points tied to specific stages of the visit
- Ideas prioritized by stated criteria such as impact, cost, time to deliver and ongoing upkeep, with a first pilot
- Success metrics with guardrails, including how park use would actually be measured, and the main risks
### Follow-up Questions
- Your budget is cut in half. Which part of the plan survives, and why?
- How would you tell whether the changes brought new visitors rather than pulling them away from another park?
- How would the plan change for a park in a lower-income neighborhood that few people use today?
Overview: A product design prompt about redesigning the experience of visiting a park in a city. It tests scoping physical versus digital changes, mapping the visit journey, choosing which visitors to serve first, prioritizing fixes by impact, cost and upkeep, and showing how success would be measured.