Make the Case for an Amazon Product You Admire: Users, Design Choices and Metrics

You are interviewing for a product manager role and are asked to pick your favorite Amazon product and explain why it is your favorite. ```hint Argue like its PM, not its fan Choose a product you know well enough to name who it is for, the problem it solves, and one deliberate design choice behind its success, including something it gives up on purpose. ``` ### Clarifying Questions - Does "product" cover services and features, such as Prime or Subscribe & Save, or only devices such as Kindle and Echo? - Should I judge the product only as a customer, or also from Amazon's business point of view? - Would you like me to finish with how I would measure or improve it, or keep the focus on why it works? ### What a Strong Answer Covers - A deliberate choice of product and a clear statement of its target user and the problem it solves - Specific design decisions that explain why it works, including the trade-offs it makes on purpose - How the product serves Amazon's business as well as the customer - How its success could be measured - Honest weaknesses, showing the candidate can critique a product they like ### Follow-up Questions - What single change would you make to this product, and how would you know it worked? - Which competing product does the same job, and why does Amazon's version win or lose for its target user? - If you owned this product, which metric would you watch most closely, and what would a decline in it tell you?