Making Facebook Pages more valuable and measuring whether the change worked

You are a product manager on Facebook Pages, the public profiles that businesses, creators, public figures, media outlets and organizations run on Facebook to reach people. Propose how you would improve Pages, then explain how you would decide whether the improvement succeeded. ### Clarifying Questions - Is the aim to get more Page owners active, to deepen how people engage with Pages, or to support Meta's business, for example by bringing more Page owners to advertising? - Which Page owners are in scope: local businesses, creators and public figures, media publishers, or nonprofits and community groups? - Can the improvement extend into Messenger, Instagram or WhatsApp, or must it live within Facebook itself? ### Part 1 — Improve Pages Choose the goal and the users you are designing for, identify where Pages falls short for them, and propose and prioritize improvements. Variant: the interviewer may fix the brief from the start as a redesign of Pages for small businesses. The owner type is then given, so the segment choice moves one level down, to which kind of small business you design for (for example local service providers, food and retail shops, or online-only sellers), while the goal and the treatment of visitors are still yours to set. ```hint Two sides of a Page Every Page has the people who run it and the people who visit or follow it. Decide whose problem you are solving, then check what your change does for the other side. ``` #### What This Part Should Cover - A goal for Pages linked to Meta's mission or business - A chosen owner or audience segment, compared with the others, and the reason for the choice - Pain points from that segment's real use of Pages, ranked by severity - Solutions compared on impact and effort, with one clear priority ### Part 2 — Determine success Define how you would judge whether your improvement worked: what you would measure, what must not get worse, and how you would run the test. ```hint From problem to number Start from the pain point you chose and ask which observable behavior would change if it were solved. Then list who else the change touches and what would tell you it hurt them. ``` #### What This Part Should Cover - A primary metric that reflects the problem chosen in Part 1 - Supporting and guardrail metrics covering both sides of the Page and overall feed quality - A test design with its unit of randomization, its duration and a rule for the ship decision ### What a Strong Answer Covers - A consistent thread from goal to segment to pain point to solution to metric - Effects on both the people running Pages and the people visiting them - Risks the change could invite, such as spam, misuse or lower-quality content, with mitigations - A rollout plan that sequences quick wins and larger bets ### Follow-up Questions - If your primary metric rose but followers engaged less with Page posts in their feed, would you ship, and how would you decide? - How would you measure the effect when a change for one Page also alters what its followers and other Pages experience? - Which segment would you choose second, and what in your plan would change for it?