Meta AR/VR Concept for Older Adults: Segment, MVP and Success Metrics

You are a product manager at Meta. Create an augmented reality or virtual reality product for people aged 65 and older. Explain the goal you would set, which older adults you would focus on and why, the problems you would solve for them, what you would build first, and how you would measure success. ```hint Let the need justify the hardware People over 65 differ widely in health, mobility and comfort with technology. Choose one group and one problem first, then check that AR or VR solves it better than the phone or tablet they already own. ``` ### Clarifying Questions - What is Meta's main aim here: getting older adults to adopt its headsets and glasses, more use of Meta's apps, or social value tied to its mission? - Can I build on existing hardware such as Quest headsets or Meta's smart glasses, or is a new device in scope? - Who buys and sets up the product: the older adult, their adult children, or organizations such as senior living communities? - Which country should the first version launch in? ### What a Strong Answer Covers - A goal tied to Meta's mission and business, with a reason older adults are an opportunity now - A segmentation of the 65+ population by meaningful dimensions (living situation, mobility, comfort with technology) and a justified choice of segment - Pain points specific to that segment, and solutions that use what AR or VR does well, with accessibility built in (comfort, vision, hearing, simple setup, seated use) - A prioritized first version with clear reasoning and an explicit list of what is deferred - Success metrics with guardrails for physical safety (falls, motion sickness), privacy, and scams or unwanted contact aimed at a vulnerable group ### Follow-up Questions - In a pilot, users enjoy their first sessions but most devices sit unused after a month. What would you investigate and change? - How would you design setup and support when the person who buys the device is not the person who uses it? - A chain of senior living communities wants headsets for all of its residents. Does that change your segment or your product?