Metrics for a push to help more Meta group posts get replies

Meta wants more posts in groups to receive comments. Which metrics would you use to steer and measure that effort? ```hint Follow one post Trace a single post from the moment it is written to its first reply, note every point where it can stall, and let each point suggest something to measure. ``` ### Clarifying Questions - Is this about the Groups product across Facebook, or one particular group seen from its admin's side? - Does the goal mean more posts that get at least one comment, a higher share of posts that get one, or more comments per post? - Which comments should count: replies from the post's author, admins or automated accounts, or comments later removed as spam? - Are all group types in scope, including ones such as buy-and-sell groups where people often answer by private message instead? ### What a Strong Answer Covers - Why a post getting comments matters to the poster, the group and Meta, and how that shapes the goal metric - A precisely defined goal metric: what counts as a comment, the time window and the denominator - Driver metrics along the path from writing a post to receiving a reply, so a change can be traced to a step - Guardrails that catch ways the goal metric could rise while groups get worse - Segmentation, and an evaluation plan that accounts for members of the same group influencing each other ### Follow-up Questions - The goal metric rises, but members say their groups feel noisier. How do you decide whether to keep the change? - How would the metric differ for a support group, where one helpful answer is enough, versus a discussion group? - The goal metric is flat overall but up in large groups and down in small ones. What would you look at next?