Netflix improvement: finding the member problem worth fixing and proving the fix works

How would you make Netflix better? Set the goal you are improving it for, choose the members you would focus on, the problem you would solve and how you would measure success. ```hint Start from how Netflix makes money List the ways Netflix earns revenue and decide which of them your improvement should move. Then pick one group of members and trace a typical week of their viewing to find where the product lets them down. ``` ### Clarifying Questions - Is the goal keeping existing members, winning new sign-ups, or earning more per member, for example through the ad-supported plan? - Is the scope the core streaming experience on TVs and phones, or does it include games and live events too? - Should I focus on one market, or on the whole member base? ### What a Strong Answer Covers - A goal tied to how Netflix makes money, with the other goals considered and set aside for a stated reason - A chosen member segment and a specific moment where the product fails them, compared against other segments - Pain points ranked with stated criteria - Several solutions compared on stated criteria, with one chosen and scoped for a first release - A primary metric with guardrails, and an experiment to show the change works ### Follow-up Questions - How long would your experiment need to run before you trust its effect on the goal you chose, and what leading signal would you watch in the meantime? - How would your change work for members on the ad-supported plan? - What would you do if the test raised viewing hours but did not move the goal you chose?