Netflix PM motivation: a specific, credible case for joining the company

In a product manager interview at Netflix, you are asked what makes you want to work there. Give a complete answer: the reasons that draw you to Netflix in particular, how your experience fits the work, and what you hope to accomplish in the role. ```hint Make it impossible to swap the company name If a reason would still be true after replacing "Netflix" with another streaming or consumer technology company, it is not doing much work. Look for reasons tied to Netflix's specific product problems and way of working, and connect each one to something you have done. ``` ### Clarifying Questions - Which team and product area is the role on, so the answer can speak to that team's problems? - Is this an early screen, where a one- to two-minute answer is expected, or a hiring manager conversation that will go deeper? - Should the answer also cover why you are leaving your current role, or only why Netflix? ### What a Strong Answer Covers - Reasons specific to Netflix's products and business challenges, based on accurate public information. - A clear link between the candidate's experience and those challenges, with evidence. - Genuine fit with Netflix's culture of autonomy, candor and a high performance bar. - A forward-looking motivation that fits the candidate's career story. - Concise, sincere delivery that does not rest on being a fan of the shows. ### Follow-up Questions - Netflix gives employees a lot of freedom and little process. Tell me about a time an environment like that did not work well for you. - If you joined tomorrow, what is one thing you would want to change or test in the Netflix product, and why? - What other companies are you talking to, and what makes Netflix different for you?