Netflix Product Design: Four Feature Ideas, Prioritized With Success Metrics

Propose four features you would build for Netflix, and explain why each one is worth building. ```hint Anchor the four in one goal Four unrelated ideas read like a wish list. Decide what Netflix most needs from new features and which members you are serving, then let each feature tackle a different moment in that member's experience. ``` ### Clarifying Questions - Is there a business goal to optimize, such as fewer cancellations, growth of the ad-supported plan, or engagement on a specific screen like the TV or the phone? - Which members should the features serve: a single viewer, a household sharing one account, or new subscribers in their first month? - Are newer areas such as games and live events in scope, or only the on-demand catalog? - Should all four be shippable in the near term, or can some be longer bets? ### What a Strong Answer Covers - A goal tied to how Netflix makes money, and a chosen member segment with the reason for choosing it. - Pain points in that segment's experience, so each feature has a specific reason to exist. - Four distinct features described concretely enough to picture on screen, with what each changes for the member. - A prioritization of the four by impact, effort and risk, with a recommendation of what to build first. - Success metrics and guardrails for the set, and how they would be tested. ### Follow-up Questions - If you could ship only one of the four this quarter, which would it be, and what would you need to see before building the next? - How would you tell whether a feature improved viewing satisfaction rather than just increasing time spent browsing? - Which of your features would work differently on the ad-supported plan, and how?