New Product for the Roofing Trade: Choose a Segment, Rank Pain Points, Define an MVP

Come up with a new product for roofers, the people and companies that install and repair roofs. Walk through who it is for and what it does. ```hint Find what is unique to roofing Many pains apply to any construction job. Look for the ones only roofing has, such as working at height, exposure to weather, and how a roof job is priced and sold, and ask who in the trade feels each one most. ``` ### Clarifying Questions - Which roofers should the product serve: owners of roofing businesses who sell and schedule jobs, crew members working on the roof, or large commercial roofing firms? - Is the focus residential replacement and repair work, or roofs on new commercial buildings? - Can the product be physical, such as safety gear or tools, or should it be software? - Is the aim a new standalone business, and is there a target market or region? ### What a Strong Answer Covers - A chosen segment within the roofing trade and the reason it is the right one to build for - Pain points specific to roofing work, ranked by how often they occur and how much they cost - A focused solution with a defined first version and a reason roofers would switch from what they use today - A business model and success metrics that account for seasonal demand, with guardrails - Risks such as adoption in a hands-on trade and the cost of getting a job wrong ### Follow-up Questions - Owners say they like the product but will not pay for it until storm season. How do you price and sell it? - How would you get your first hundred roofing companies to adopt the product? - If you had picked crew members instead of owners, what would you build, and who would pay for it?