Physical product design: rethinking the everyday comb for customers aged 65 and up

Design a comb for people aged 65 and older. ```hint Start with what changes with age Before you sketch the comb, list how hands, arms, eyesight, skin and hair tend to change after 65, and which of those changes make combing hard. Then choose one group to design for first. ``` ### Clarifying Questions - Is this a product CVS Health would sell in its stores or online, for example under a store brand, or an open design exercise with no channel in mind? - Should the design focus on older adults combing their own hair, or also on caregivers who groom someone else at home or in assisted living? - Is the target a mass-market price point, or a premium or medical-supply item? - Is a powered or connected device in scope, or should it stay a simple manual tool? ### What a Strong Answer Covers - A segmentation of people over 65 by the abilities that affect grooming (grip, reach, vision, hair and scalp condition), with a justified choice of segment. - Concrete pain points in the act of combing, tied to that segment. - Design choices mapped to those pain points and prioritized by impact and cost, with a clear first version. - How the design would be tested with older users and how success would be measured after launch. - Risks and trade-offs such as looking clinical, price, safety, and a buyer who is often not the user. ### Follow-up Questions - Many buyers of this comb are adult children or caregivers, not the user. How does that change packaging, shelf placement and messaging? - How would you test your prototypes with older users before committing to manufacturing? - Sales after launch are weak even though testers liked the comb. How would you work out why?