Pick an Untapped Billion-Dollar Business for Meta and Make the Case

Meta already operates some of the most widely used apps in the world. Identify one opportunity that could become a billion-dollar business for Meta and that the company has not gone after yet, and argue for it. Explain how you would come up with candidate ideas and narrow them down, why Meta in particular is positioned to win the market you choose, how the idea could plausibly reach the billion-dollar mark, and what the first product in that market would look like. ```hint Start from Meta's unfair advantages Before brainstorming markets, list what Meta has that a well-funded startup could not buy. Then look for large markets where those assets would decide who wins, and set aside anything Meta already invests in. ``` ### Clarifying Questions - Does "billion-dollar" mean \$1 billion in yearly revenue or a business valued at \$1 billion, and by when should it get there? - Does an area where Meta ran a small test or shut a product down count as "not pursued", or only areas where it has never had a product? - Should the opportunity reinforce the advertising business, or is the point to build revenue that does not depend on ads? - Are regulated sectors such as health care and financial services in scope, given the scrutiny Meta already faces? ### What a Strong Answer Covers - A structured way of generating ideas from Meta's assets and the gaps in its portfolio, with areas Meta already invests in ruled out. - Explicit screening criteria, such as market size, Meta's right to win, fit with its mission, and regulatory and trust risk, applied to several candidates before one is chosen. - A sizing that shows a credible path to the billion-dollar bar, with labeled assumptions and a timeline. - A concrete first product, target segment and go-to-market plan that draws on Meta's existing apps. - Success metrics, a result that would stop the bet, and the main risks, including incumbents' response and users' trust in Meta. ### Follow-up Questions - Which incumbent reacts first if Meta enters your market, and how does your plan hold up when it does? - What result after the first year would convince you to keep investing, and what result would make you stop? - Would your opportunity add to Meta's advertising revenue, compete with it for the same budgets, or both?