Picking a Movie-Related User Problem on Facebook and Designing a Product for It

You are a product manager at Facebook. Design a product around movies for Facebook's users. Decide which movie-related need to address and for whom, propose what you would build, explain how you would prioritize it, and describe how you would measure success. ```hint Start from what Facebook already has Ask what Facebook can offer around movies that a streaming service or a review site cannot, given the people, groups and conversations already on it. ``` ### Clarifying Questions - Does "movie product" mean helping people choose what to watch, watching together, going to theaters, discussing films, or hosting full movies on Facebook itself? - Can we license films to stream, or should the product work with content that lives on other services and in theaters? - Which users matter most: casual viewers, film enthusiasts, groups of friends and families, or studios and theaters as a second side of the product? - Is the product limited to the Facebook mobile app, or can it extend to Messenger, TVs or other devices? ### What a Strong Answer Covers - A goal that ties the movie product to Facebook's strengths and to a business reason. - A chosen user segment and movie-related need, picked over clearly stated alternatives. - Pain points along the journey of choosing, watching and discussing movies, ranked. - A prioritized solution set with a scoped first version and the partners or content it depends on. - Success metrics with guardrails, plus risks such as content rights, privacy of viewing history and competition from streaming services. ### Follow-up Questions - Leadership asks whether Facebook should license and stream movies itself. How do you respond? - How would you keep spoilers and movie arguments from harming people's experience in their feed? - Six months after launch, people use the product heavily on Fridays and Saturdays and barely the rest of the week. Is that a problem?