Picking the Google Cloud Proof Points for a Customer Weighing a Move From Azure

A prospective customer runs its workloads on Microsoft Azure and is evaluating a move to Google Cloud. As a product manager on Google Cloud, choose the five to seven pieces of information about Google Cloud (metrics, policies, commitments and the like) that you would most want to put in front of this customer, and explain why each one earns a place on that short list. ```hint Two sides of a switching decision A customer moves only when the expected gain outweighs the cost and risk of moving. Check that your list speaks to both sides, and that each item is something the customer can verify against their own workloads. ``` ### Clarifying Questions - Who is the customer: a startup, a mid-sized company or a large regulated enterprise, and who signs off on the decision (engineering leadership, finance, security)? - What runs on Azure today: virtual machines, managed databases, analytics, AI workloads, or Microsoft-stack software such as Windows Server, SQL Server and Active Directory? Would they move everything or only some workloads? - What prompted the evaluation: cost, a missing capability, a reliability or support problem, or an upcoming contract renewal? - Where will the information be shown: in a sales conversation and tailored proposal, or on a self-serve comparison page that any prospective customer can visit? ### What a Strong Answer Covers - A clear picture of the customer's switching decision and the people who approve it, used as the rule for what makes the list. - Five to seven items that together cover the expected gain and the cost, effort and risk of migrating, each expressed as a concrete metric or policy rather than a feature name. - Tailoring to the customer's own workloads and a credible, verifiable presentation, including honesty about where Azure may remain the better fit. - How you would tell whether showing this information works, judged by completed and successful migrations rather than interest alone. ### Follow-up Questions - The customer is a bank bound by data-residency rules. Which items move up or down your list, and what would you add? - If you could show only one item on the first slide, which would it be and why? - After migrating, the customer's actual bill is well above the estimate you showed. What went wrong in how the information was presented, and what would you change?