Pinterest Product Sense: Choose a User Group and Design a Prioritized Improvement
Company: INDmoney
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
How would you make Pinterest a better experience? Decide whose experience you are improving, propose what you would change and explain how you would know the change worked.
```hint Find where the journey stalls
Pinterest serves several groups with different jobs. Pick one, trace its path through the product step by step and look for the point where people most often get stuck or give up.
```
### Clarifying Questions
- Which goal matters most here: deeper engagement from existing users, growth in new or returning users, or revenue from ads and shopping?
- Whose experience should I improve: people browsing and saving ideas, creators and businesses publishing Pins, or advertisers?
- Should the change fit inside today's surfaces (home feed, search, boards), or can I propose a new one?
### What a Strong Answer Covers
- The goal the improvement serves and how it fits Pinterest's mission and ad-funded business
- A chosen user group, compared against the other groups, with the reason it matters most
- That group's journey and pain points, ranked by how often and how badly they hurt
- Several solutions weighed on impact and effort, with one chosen and scoped to a first version
- Success metrics with guardrails, plus the risks to users, creators and advertisers
### Follow-up Questions
- How would you test the first version, and what result would make you stop?
- Your experiment lifts saves but leaves your primary metric flat. How would you work out why, and would you ship?
- How could your change hurt creators or advertisers, and how would you catch that early?
Overview: A product sense interview question asking how you would improve Pinterest. It tests whether you can choose one user group, find where its experience breaks down, prioritize a fix against alternatives and define success metrics with guardrails.