Pinterest product sense: helping Pinners track down items they discover

Quick Overview

A Pinterest product design prompt asking for a feature that helps users locate items. It tests how a candidate resolves an ambiguous brief, picks a user segment, designs and prioritizes solutions that fit a visual discovery product, and defines success metrics, guardrails and risks.

Pinterest product sense: helping Pinners track down items they discover

Company: Pinterest

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

You are a product manager at Pinterest. Design a feature that helps users locate items. ```hint Pin down what "items" means The brief is open on purpose. Decide which kind of item and which moment in a Pinner's journey you are solving for, and explain why that reading matters most for Pinterest. ``` ### Clarifying Questions - What does "items" mean here: a product seen in a Pin that the user wants to find and buy, a Pin the user saved earlier and cannot find again, or something else? - Should the feature build on Pinterest's existing visual search and shopping tools, or should I design as if they did not exist? - Is the goal user engagement, shopping outcomes for merchants and advertisers, or both? - Should I focus on one category, such as home decor or fashion, or on all of Pinterest? ### What a Strong Answer Covers - An explicit reading of the ambiguous brief, tied to Pinterest's mission and to where users get stuck - A chosen segment and the specific pain points that keep it from finding the item - Prioritized solutions that fit a visual discovery product, with a clear first version - A north-star metric and guardrails that cover match quality and keep Pinterest inspiring rather than turning it into a catalog - Risks across Pinners, creators and merchants ### Follow-up Questions - How would you handle a Pin whose exact item is discontinued or cannot be identified? - Creators' images would drive sales for other merchants. How would you keep creators on board? - How would you know the feature made Pinterest better, not just more commercial?

Overview: A Pinterest product design prompt asking for a feature that helps users locate items. It tests how a candidate resolves an ambiguous brief, picks a user segment, designs and prioritizes solutions that fit a visual discovery product, and defines success metrics, guardrails and risks.

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Pinterest
Sep 12, 2024
mediumProduct ManagerOtherProduct Design & Strategy
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You are a product manager at Pinterest. Design a feature that helps users locate items.

Clarifying Questions Guidance

  • What does "items" mean here: a product seen in a Pin that the user wants to find and buy, a Pin the user saved earlier and cannot find again, or something else?
  • Should the feature build on Pinterest's existing visual search and shopping tools, or should I design as if they did not exist?
  • Is the goal user engagement, shopping outcomes for merchants and advertisers, or both?
  • Should I focus on one category, such as home decor or fashion, or on all of Pinterest?

What a Strong Answer Covers Guidance

  • An explicit reading of the ambiguous brief, tied to Pinterest's mission and to where users get stuck
  • A chosen segment and the specific pain points that keep it from finding the item
  • Prioritized solutions that fit a visual discovery product, with a clear first version
  • A north-star metric and guardrails that cover match quality and keep Pinterest inspiring rather than turning it into a catalog
  • Risks across Pinners, creators and merchants

Follow-up Questions Guidance

  • How would you handle a Pin whose exact item is discontinued or cannot be identified?
  • Creators' images would drive sales for other merchants. How would you keep creators on board?
  • How would you know the feature made Pinterest better, not just more commercial?