Pitch a Tool to Fellow Product Managers and Critique It Like Its PM

Quick Overview

An Airtable product manager interview question asking which tool the candidate believes other PMs should adopt. It tests product taste, concrete evidence from real use, an honest view of the tool's limits and alternatives, and the ability to propose and measure an improvement as the tool's own PM would.

Pitch a Tool to Fellow Product Managers and Critique It Like Its PM

Company: Airtable

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Pick one tool you think other product managers should be using, and make the case for it. ```hint Critique it like its own PM Anchor the pitch in one part of the PM job the tool changes for you, then show you also know where it falls short. ``` ### Clarifying Questions - Does the tool have to be software, or could it be a template or practice, such as a decision log? - Should it help with one part of the job, such as discovery, analytics, prioritization or stakeholder communication, or is any part fair game? - Is it acceptable to recommend one of Airtable's own products, or should I pick a third-party tool? ### What a Strong Answer Covers - The specific PM problem the tool solves, and for which kind of PM or team - Concrete evidence from real use: a workflow or decision the tool changed, compared with the alternatives - An honest view of the tool's limits, its adoption cost and the situations where it is the wrong choice - A product-minded critique: one improvement, who it serves and how its success would be measured ### Follow-up Questions - If you were the PM for this tool, what would you build next, and what metric would tell you it worked? - How would you get a skeptical team to adopt it, and what would make you stop recommending it? - Who is its main competitor, and why might a PM reasonably choose that one instead?

Overview: An Airtable product manager interview question asking which tool the candidate believes other PMs should adopt. It tests product taste, concrete evidence from real use, an honest view of the tool's limits and alternatives, and the ability to propose and measure an improvement as the tool's own PM would.

Airtable logo
Airtable
Jan 20, 2025
mediumProduct ManagerOtherProduct Design & Strategy
0
0

Pick one tool you think other product managers should be using, and make the case for it.

Clarifying Questions Guidance

  • Does the tool have to be software, or could it be a template or practice, such as a decision log?
  • Should it help with one part of the job, such as discovery, analytics, prioritization or stakeholder communication, or is any part fair game?
  • Is it acceptable to recommend one of Airtable's own products, or should I pick a third-party tool?

What a Strong Answer Covers Guidance

  • The specific PM problem the tool solves, and for which kind of PM or team
  • Concrete evidence from real use: a workflow or decision the tool changed, compared with the alternatives
  • An honest view of the tool's limits, its adoption cost and the situations where it is the wrong choice
  • A product-minded critique: one improvement, who it serves and how its success would be measured

Follow-up Questions Guidance

  • If you were the PM for this tool, what would you build next, and what metric would tell you it worked?
  • How would you get a skeptical team to adopt it, and what would make you stop recommending it?
  • Who is its main competitor, and why might a PM reasonably choose that one instead?