Pitching Glean to a chief technology officer: discovery, objections and a pilot plan
Company: Glean
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You are trying to convince the chief technology officer (CTO) of a prospective customer to adopt Glean, the enterprise search and AI assistant that works across a company's apps and data. How would you sell it to them?
```hint Sell to this buyer
A CTO owns the technology stack, the security posture and the decision whether to build or buy. Work out what this person would need to believe before agreeing to a next step.
```
### Clarifying Questions
- What size and kind of company is this, and does the CTO also own internal IT and security, or do other leaders hold those?
- Is this a first conversation, or is an evaluation already underway?
- Is the CTO also weighing an internal assistant built on the company's own data, or the AI features in tools the company already licenses?
- Is the aim of this conversation a pilot or a company-wide agreement?
### What a Strong Answer Covers
- Preparation on the company and the CTO's priorities, and a meeting that opens with discovery rather than a feature list.
- A value proposition tied to what a CTO cares about: engineering productivity, a governed way to use AI on company data, and tool sprawl.
- Direct, accurate answers on security, permissions, data handling and integration effort.
- Positioning against the real alternatives, especially building in-house and AI bundled into existing suites.
- A concrete next step with agreed success criteria, such as a scoped pilot.
### Follow-up Questions
- The CTO says the team could build the same thing with a language model API and a vector database in one quarter. How do you respond?
- The security lead joins the next meeting and asks what happens to company data sent to the language model. What do you need to have ready?
- The pilot shows heavy use in engineering but little elsewhere. How do you make the case for a company-wide rollout?
Overview: A customer interaction question asking how a PM would sell Glean, the enterprise search and AI assistant, to a prospective customer's chief technology officer. It tests buyer discovery, a value proposition tied to technical priorities, handling security and build-versus-buy objections, and proposing a pilot with success criteria.