Pitching Google Leadership on a Smartwatch Built for Older Adults

You are a product manager at Google, and you want the company to build a wristwatch designed for older adults. How would you convince leadership to fund it? ```hint Wearer and buyer The person wearing the watch and the person who worries about them, and may pay for it, are often not the same. Build the case around whose problem is most painful and who would actually pay. ``` ### Clarifying Questions - Is the main user the older adult who wears the watch, or the adult children who worry about them and may buy it? - Which market should launch first? - May the product build on Google's existing watch hardware and software, or must it be a new device? - What does leadership weigh most for this bet: revenue, the health strategy or the wider device ecosystem? ### What a Strong Answer Covers - A sharp problem statement for wearers and family caregivers, with a chosen target segment - Market size and business model built on labeled assumptions, with a sanity check - Why Google can win against existing smartwatches and medical alert devices - A focused first version and a cheap way to prove demand before a large investment - Risks (false alarms, privacy and consent, health regulation, adoption) and answers to leadership's likely objections ### Follow-up Questions - Leadership points out that a competitor's watch already detects falls. How do you respond? - How would you handle consent and privacy when family members can see a parent's location and health data? - What pilot results would make you recommend stopping the project?