Prime Video Market-Share Strategy and a New Product for Pandemic-Era Viewers

You are a product manager on the Amazon Prime Video team, and your goal is to grow its share of the video-streaming market. Which strategy would you choose? Then design a solution or product built for the conditions of the COVID-19 pandemic, when people are spending far more time at home and many out-of-home activities are restricted. ```hint Define share first Share can be counted in subscribers, in households that watch, or in hours watched, and Prime Video's inclusion in a broader shopping membership changes which of these is hardest to win. Pin down the definition before picking a strategy. ``` ### Clarifying Questions - Which share are we growing: paying streaming subscriptions, households that watch, or total streaming hours, and in which countries? - Over what period, and should the plan assume pandemic restrictions continue or start to ease? - Are content deals, such as buying or producing titles, in scope, or should the answer focus on product and features? - Can we change how Prime Video is priced or packaged? ### What a Strong Answer Covers - A clear definition of market share, the main competitors, and an honest view of Prime Video's strengths and weaknesses. - Strategy options across content, pricing and packaging, distribution, product experience and geography, with a reasoned choice. - How pandemic conditions change viewers' needs, and a segment whose need they sharpen. - A concrete product with an MVP and a rollout plan. - Metrics that link the product to share gains, guardrails, and a view on what still works once restrictions lift. ### Follow-up Questions - Restrictions end and at-home viewing falls. Which parts of your plan still hold up? - How would you separate gains from your product from gains caused by a competitor's price rise or weak release slate? - A competitor copies your feature within months. How do you keep the advantage?