Prioritize consumer product opportunities

Q: Prioritize consumer product opportunities

This question evaluates a candidate's ability in product strategy, data-driven user research, metric design, and prioritization within the product/decision-making domain for a consumer mobile application.

Q: How do I approach Product / Decision Making interview questions?

Product / Decision Making questions require understanding of core concepts and practice. PracHub provides solutions with explanations to help you master product / decision making interviews.

Question

Case: Improve Engagement in a Consumer App with Flat MAU

Context

You are given a large consumer mobile app whose monthly active users (MAU) have been flat for several months. You need to identify, evaluate, and prioritize opportunities to improve user engagement in the next quarter.

Tasks

Define the primary target segment you will focus on (and why).
Identify key pain points using both data and user research signals.
Propose a North Star metric for engagement and a small set of supporting/diagnostic metrics (with clear definitions).
Recommend 3–5 candidate solutions aimed at improving engagement. For each: state the hypothesis, expected impact, and how you would measure success.
Select and apply a prioritization framework (e.g., RICE or Impact vs. Effort) to rank the solutions.
Create a 90-day roadmap with milestones, success criteria, and major risks/mitigations.

Prioritize consumer product opportunities

Case: Improve Engagement in a Consumer App with Flat MAU

Context

Tasks

Solution

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Prioritize consumer product opportunities

Overview

Case: Improve Engagement in a Consumer App with Flat MAU

Context

Tasks

Solution

Comments (0)