Prioritize consumer product opportunities
Company: Airbnb
Role: Software Engineer
Category: Product / Decision Making
Difficulty: medium
Interview Round: Onsite
Given a consumer app with flat monthly active users, how would you identify, evaluate, and prioritize opportunities to improve engagement? Define the target segment, key pain points (from data and research), a North Star metric and supporting metrics, 3–5 candidate solutions, a prioritization framework (e.g., RICE or impact vs. effort), and a 90-day roadmap with milestones and risks.
Quick Answer: This question evaluates a candidate's ability in product strategy, data-driven user research, metric design, and prioritization within the product/decision-making domain for a consumer mobile application.