Prioritized product improvements for the Evernote note-taking app

What improvements would you make to Evernote, the note-taking and organization app? List your ideas and say which one you would work on first. ```hint Choose whose notes Evernote is used for very different jobs, from saving recipes to keeping a small business's records. Pick one group of users and the moment where the product lets them down before you start listing features. ``` ### Clarifying Questions - What should the improvements serve: winning back users who left, converting free users to a paid plan, or keeping existing subscribers? - Should I cover the whole product, or focus on one surface such as quick capture on mobile or organizing and searching on desktop? - Are pricing and free-plan changes in scope as improvements, or only product features? - Can I assume the team is able to build AI-based features, or should the ideas work with the technology the app already uses? ### What a Strong Answer Covers - A chosen user segment and goal, with a reason tied to Evernote's position against Notion, OneNote, Apple Notes and Google Keep - Pain points grounded in how people capture, organize and find their notes, not a generic feature wish list - A short list of improvements ranked with explicit criteria, ending in a clear first choice - Success metrics and guardrails for the top idea - Risks particular to a notes app, such as the privacy of personal content, sync reliability and disrupting long-time users' habits ### Follow-up Questions - How would you tell, within a month of launch, whether your top improvement is working? - What would you do for users who left Evernote for a free alternative? - If engineering could ship only one of your ideas this quarter, which would it be, and how would you explain the cut to the people who wanted the others?