Product concept for parents: choose whom to serve, their core problem and an MVP

Design a product that helps people with parenting. Choose which parents it serves first, the problem it solves for them, and what the first version does. ```hint Map the jobs first Parenting jobs change a lot with the child's age and the family's situation. Lay out those jobs and how parents handle each one today before choosing one to solve. ``` ### Clarifying Questions - Is this a new standalone product, or can it build on a platform we already run, such as messaging, groups or a large user base? - Is the form open (app, device, service or marketplace), or should it be software? - What is the goal: reaching many parents, earning revenue, or deepening use of an existing product? - Should the product serve parents only, or also the other adults around a child, such as a co-parent, grandparents, sitters or teachers? ### What a Strong Answer Covers - A stated goal and company context that guide the choice - Parents segmented along meaningful dimensions, with one segment chosen and justified - That segment's pain points, ranked by how often they happen and how much they hurt - Ideas compared with what parents use today, and a prioritized MVP - Success metrics with guardrails, and risks specific to products that touch children, such as privacy, safety and the quality of advice ### Follow-up Questions - How would you reach the first parents without relying on paid advertising? - The product will hold sensitive information about children. What would you refuse to collect or build, and why? - Three months after launch, many families stop using it. How would you find out why?