Product design exercise: building a better parking lot for drivers and operators
Company: Swiggy
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You are asked to design a parking lot. Treat it as a product problem: pick the kind of lot and the people it serves, then propose what you would build and how you would measure whether it works.
```hint Walk through one visit
Follow a driver from deciding where to park until they drive out again, and notice who else (the lot's operator, the business the lot serves) has a stake at each step. That shows you where the real friction is.
```
### Clarifying Questions
- What kind of lot is it: one serving a single destination such as a mall, office park or airport, or a standalone paid lot? Is it open-air or multi-storey?
- Am I designing for the owner who runs the lot, the drivers who park in it, or both? Is the owner's main goal revenue, full occupancy or a better driver experience?
- Which vehicles must it handle: only cars, or also two-wheelers, oversized vehicles and electric cars that need charging?
- Is the physical layout in scope, or only the product and technology that run on top of an existing lot?
### What a Strong Answer Covers
- A scope stated before any features: the type of lot, the primary customer and the one goal the design optimizes for
- Pain points mapped to the stages of a visit, with a reasoned choice of which stage to fix first
- A prioritized set of solutions, including how the lot knows which spaces are free and what happens when that technology fails
- Success metrics tied to the chosen goal, with guardrails for the operator's revenue, accessibility and drivers' privacy
### Follow-up Questions
- How would you detect which spaces are free? How would you choose between a sensor in every space, ceiling cameras and counting cars in and out of each level?
- The exit gate cannot read a car's plate, or the network is down at closing time. What does the driver experience?
- Would you let drivers reserve a space in advance, and how would you handle people who reserve and never arrive?
Overview: A product design interview prompt asking a PM candidate to design a parking lot. It tests scoping an open-ended brief, choosing between drivers and the operator as the customer, finding where a visit loses time, weighing technical options such as detecting free spaces, and tying success metrics to the chosen goal.