Product Design: Helping Young Children Plan Get-Togethers with Friends in a Kids' Chat App

Quick Overview

A product design question asking a PM to design an events feature for a messaging app used by children. It tests choosing an age group and event type, serving both kids and their parents, building safety and privacy into the core flow, and defining success metrics with guardrails.

Product Design: Helping Young Children Plan Get-Togethers with Friends in a Kids' Chat App

Company: Meta

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

You are the product manager for a messaging app built for children. Design a feature that lets kids set up events with their friends. ```hint Follow one plan from idea to the day Trace a single get-together from the moment a child thinks of it to the moment it happens, and note every step where it depends on someone other than the child. ``` ### Clarifying Questions - What age range does the app serve, and can the youngest users read and type comfortably? - Is this an existing app where parents already approve every contact, such as Messenger Kids, or a new product whose parental controls I also get to define? - Does "event" mean in-person get-togethers such as playdates and birthday parties, scheduled group calls inside the app, or both? - Should children be able to create events on their own, or only propose them for a parent to set up? ### What a Strong Answer Covers - A goal suited to a children's product, and a deliberate choice of age band and event type with the reasoning behind it - Both sides of the user set: child hosts and guests, and the parents who approve, schedule and drive - Pain points traced across the life of one event, with one prioritized and justified - Solutions that fit the chosen age group's reading level and attention, with safety, privacy and exclusion handled in the core flow - Success metrics with safety and parent-trust guardrails, and the main risks ### Follow-up Questions - How would the design change for 6-year-olds who cannot read yet, compared with 11-year-olds? - A parent reports that their child saw a classmate's party in the app and was not invited. What would you change? - How would you know the feature is safe, and not just popular?

Overview: A product design question asking a PM to design an events feature for a messaging app used by children. It tests choosing an age group and event type, serving both kids and their parents, building safety and privacy into the core flow, and defining success metrics with guardrails.

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Meta
Aug 29, 2024
mediumProduct ManagerOtherProduct Design & Strategy
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You are the product manager for a messaging app built for children. Design a feature that lets kids set up events with their friends.

Clarifying Questions Guidance

  • What age range does the app serve, and can the youngest users read and type comfortably?
  • Is this an existing app where parents already approve every contact, such as Messenger Kids, or a new product whose parental controls I also get to define?
  • Does "event" mean in-person get-togethers such as playdates and birthday parties, scheduled group calls inside the app, or both?
  • Should children be able to create events on their own, or only propose them for a parent to set up?

What a Strong Answer Covers Guidance

  • A goal suited to a children's product, and a deliberate choice of age band and event type with the reasoning behind it
  • Both sides of the user set: child hosts and guests, and the parents who approve, schedule and drive
  • Pain points traced across the life of one event, with one prioritized and justified
  • Solutions that fit the chosen age group's reading level and attention, with safety, privacy and exclusion handled in the core flow
  • Success metrics with safety and parent-trust guardrails, and the main risks

Follow-up Questions Guidance

  • How would the design change for 6-year-olds who cannot read yet, compared with 11-year-olds?
  • A parent reports that their child saw a classmate's party in the app and was not invited. What would you change?
  • How would you know the feature is safe, and not just popular?