Product improvement case for Facebook's Watch video tab: segments, fixes, metrics
Company: Meta
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You are a product manager at Meta and are asked how you would make Facebook Watch, the destination inside the Facebook app for watching videos, better. It is up to you to decide what "better" means, which users to focus on and which improvements to build first.
```hint Pick a side of the marketplace
Watch serves the people who watch and the people who publish, and advertisers pay for both. An improvement for one side changes what the other side experiences, so choose deliberately and explain how your choice affects the other side.
```
### Clarifying Questions
- Should "better" mean more time spent watching, more people opening Watch on purpose rather than meeting videos in News Feed, more creators publishing, or more revenue from video ads?
- Is the scope the Watch experience inside the Facebook app only, or can the answer include a separate app or a TV experience?
- Should the plan avoid competing with Instagram's video formats for the same creators and viewers, or is overlap acceptable?
- Which platform matters most here: phones, or larger screens such as tablets and connected TVs?
### What a Strong Answer Covers
- A stated goal for Watch, with a reason it matters for Meta's position in video.
- Segmentation of viewers and creators, and a reasoned choice of one segment.
- Concrete pain points for that segment, and solutions that address them rather than generic features.
- Prioritization by impact and effort, ending in an explicit choice of what to build first.
- Success metrics with guardrails, including the risk of simply moving viewing away from News Feed or short-form video.
### Follow-up Questions
- Your improvement raises time spent in Watch but lowers time spent in News Feed. How do you decide whether that is a win?
- How would you test the improvement before a full rollout, and what result would make you stop?
- How would your plan change if the goal were keeping creators publishing instead of growing viewer engagement?
Overview: A product improvement case on Facebook Watch, the video destination inside the Facebook app. Candidates define what improvement means, segment viewers and creators, choose one segment, prioritize solutions to its pain points, and set success metrics with guardrails such as cannibalization of other surfaces.