Product improvement for Amazon package tracking, from checkout to the doorstep

You are a product manager at Amazon. What would you change to make shipment tracking better? ```hint Where trust breaks Follow one order from checkout to the doorstep and mark the moments where a customer stops believing what the tracking page says, or has to contact support to find out. ``` ### Clarifying Questions - Is the user the shopper waiting for a package, or should I also consider third-party sellers and drivers who depend on the same tracking information? - Are packages delivered by outside carriers in scope, or only those Amazon delivers itself? - Is success measured mainly by customer trust in the delivery date, or by fewer contacts to customer service about order status? ### What a Strong Answer Covers - A clear goal and a chosen customer segment or point in the tracking journey, with the reason for the choice - A walk through the journey from checkout to delivery that surfaces concrete failure points - Prioritized solutions that weigh customer value against cost to the delivery network and drivers - Success metrics with guardrails that keep them honest and protect delivery cost - How the change would be tested and rolled out across different carriers and regions ### Follow-up Questions - Would you rather show a narrow delivery window that is sometimes wrong or a wide one that is almost always right, and why? - What would you do for a customer whose package shows as delivered but who cannot find it? - How would you test a tracking change when delivery outcomes vary so much by region and carrier?