Product Sense: A New App Experience Around Movies and Movie Theaters

Create a new app for cinema. Decide who it is for, which of their problems it tackles first, and why they would choose it over what they use today. ```hint Walk the whole experience Trace everything a person does from first hearing about a film to the moment the credits roll, then find the step where people lose the most time or give up. ``` ### Clarifying Questions - Does "cinema" mean going to movie theaters, or film in general, including what people stream at home? - Is the app for audiences, for theater operators and their staff, or for both sides? - What is the main goal: more people attending theaters, engagement with the app itself, or revenue from ticketing? - Should it stand alone, or can it build on the company's existing products such as maps, search, calendar and payments? ### What a Strong Answer Covers - A stated reading of the brief, a chosen user segment and a goal, with the alternatives that were set aside - A journey or pain-point map that locates where the chosen users struggle today - Solutions aimed at the most important pain point, prioritized into a first version with explicit cuts - Success metrics with guardrails - Risks and dependencies, such as privacy, partnerships with theaters or ticket sellers, and the apps people already use ### Follow-up Questions - Theaters and ticketing partners control showtimes and seat inventory. How would you get them to work with you, and what would you offer in return? - If early data showed people used the app to decide but still bought their tickets elsewhere, what would you change? - How would your design change if the main user were the theater operator rather than the audience?