Product Sense: An App for Planning, Sharing and Completing Grocery Shopping

Quick Overview

A product sense exercise: design a mobile app that helps people plan, share and complete their grocery shopping. It tests choosing a user segment, mapping pain points from noticing an item is needed to checking it off in the store, prioritizing a first version that beats a plain notes app, and defining success metrics.

Product Sense: An App for Planning, Sharing and Completing Grocery Shopping

Company: IBM

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Design a grocery list app. Decide who it should serve, which problems it solves better than what those people use today, what goes into the first version, and how you would measure whether it works. ```hint Look beyond writing items down A note on the fridge or in a phone already records items. Trace a full shopping cycle, from noticing something ran out to unpacking at home, and find where those simple tools let people down. ``` ### Clarifying Questions - Is this a standalone app, or part of an existing grocery retailer's or delivery service's app, where ordering and checkout would be in scope? - Is the target user my choice, or should I design for a particular group such as households that shop together? - Should the app focus on in-store trips, online orders, or both? - Is success measured by active users and retention, or does the app also need a revenue path such as retailer partnerships? ### What a Strong Answer Covers - A clear goal and a chosen user segment, with the reason other segments wait - Pain points across the cycle: capturing items, coordinating with others, planning meals, shopping the store and restocking staples - A prioritized first version that clearly beats a notes app, plus what is deferred - Success metrics tied to the goal, with guardrails, and a plausible business model - Risks such as cold start, input friction, offline use inside stores and the privacy of purchase data ### Follow-up Questions - A notes app is free and already installed. What would make a household switch, and how would you test that before building much? - How would your design change if a grocery chain were building this app for its own stores? - After three months, which single result would tell you to keep investing or to stop?

Overview: A product sense exercise: design a mobile app that helps people plan, share and complete their grocery shopping. It tests choosing a user segment, mapping pain points from noticing an item is needed to checking it off in the store, prioritizing a first version that beats a plain notes app, and defining success metrics.

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IBM
Apr 15, 2025
mediumProduct ManagerOtherProduct Design & Strategy
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Design a grocery list app. Decide who it should serve, which problems it solves better than what those people use today, what goes into the first version, and how you would measure whether it works.

Clarifying Questions Guidance

  • Is this a standalone app, or part of an existing grocery retailer's or delivery service's app, where ordering and checkout would be in scope?
  • Is the target user my choice, or should I design for a particular group such as households that shop together?
  • Should the app focus on in-store trips, online orders, or both?
  • Is success measured by active users and retention, or does the app also need a revenue path such as retailer partnerships?

What a Strong Answer Covers Guidance

  • A clear goal and a chosen user segment, with the reason other segments wait
  • Pain points across the cycle: capturing items, coordinating with others, planning meals, shopping the store and restocking staples
  • A prioritized first version that clearly beats a notes app, plus what is deferred
  • Success metrics tied to the goal, with guardrails, and a plausible business model
  • Risks such as cold start, input friction, offline use inside stores and the privacy of purchase data

Follow-up Questions Guidance

  • A notes app is free and already installed. What would make a household switch, and how would you test that before building much?
  • How would your design change if a grocery chain were building this app for its own stores?
  • After three months, which single result would tell you to keep investing or to stop?