Product Sense Case: Finding and Fixing Where Google Maps Fails Grandparents

Propose improvements to Google Maps for grandparents. Decide which grandparents you would serve first, which of their problems matter most and what you would change. ```hint Map their trips List the trips a grandparent makes in a typical month and, for each one, find the step where the app makes things harder than it should. ``` ### Clarifying Questions - Does "grandparents" mean older adults in general, or people in the grandparent role, such as those looking after grandchildren or travelling to visit family? - Is the scope the phone app only, or also in-car screens and the web? - Which goal matters most: more grandparents using Maps, the ones already using it getting around more confidently, or their safety? - Is there a market to focus on, given that the mix of driving, transit and walking varies a lot between countries? ### What a Strong Answer Covers - A defined meaning of "grandparents" and a chosen segment, compared with the alternatives - Pain points the chosen segment hits on specific trips, ranked by how much they matter - Prioritized improvements, an MVP and what is cut - A north-star metric for the chosen segment, with guardrails - Risks the proposed changes carry for the chosen segment, and how to reduce them ### Follow-up Questions - If some of your changes would help every Maps user, would you ship them as an optional setting or as new defaults, and why? - Maps does not know who is a grandparent. How would you find your segment and measure its success without guessing personal traits that users never shared? - How would you recruit people from your segment for research and testing, including those who rarely open Maps?