Product Sense Case: Users, Pain Points, Features and Metrics for a Smart Building

Quick Overview

An open-ended product design case that asks the candidate to design a smart building. It tests scoping the building type and the paying customer, choosing a focus user, mapping pain points, prioritizing a first version, defining success metrics and handling risks such as privacy, security and system failures.

Product Sense Case: Users, Pain Points, Features and Metrics for a Smart Building

Company: Google

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

You are asked to design a smart building as a product. Decide what kind of building it is and whom the product serves, identify their most important problems, propose and prioritize features, and explain how you would measure success. ```hint Pick the building, then the person "Smart building" can mean an office, an apartment block, a hospital or a campus; settle on one, then walk through a day for the person whose problems you will solve. ``` ### Clarifying Questions - What kind of building is it: an office, an apartment block, a hospital, or a school or campus? - Who pays for the product, and who uses it every day: the owner or operator, the tenants, or the people who live or work inside? - Is it new construction, or a retrofit of an existing building with older systems? - What matters most: lower energy and operating costs, a better experience for occupants, safety, or sustainability reporting? ### What a Strong Answer Covers - A scoped building type and a stated goal for the product - User groups compared, with one chosen as the focus and the reason for the choice - Pain points drawn from that group's day, ranked by severity - Features prioritized by impact, cost and feasibility, with a clear first version - Success metrics with guardrails, and risks such as privacy, security and failures of connected systems ### Follow-up Questions - Occupancy sensors could be used to identify individuals. How would you design the product so occupants trust it? - What should the building do when the network or a sensor fails? - How would you convince the owner of an existing building to pay for a retrofit?

Overview: An open-ended product design case that asks the candidate to design a smart building. It tests scoping the building type and the paying customer, choosing a focus user, mapping pain points, prioritizing a first version, defining success metrics and handling risks such as privacy, security and system failures.

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Google
Jan 23, 2024
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You are asked to design a smart building as a product. Decide what kind of building it is and whom the product serves, identify their most important problems, propose and prioritize features, and explain how you would measure success.

Clarifying Questions Guidance

  • What kind of building is it: an office, an apartment block, a hospital, or a school or campus?
  • Who pays for the product, and who uses it every day: the owner or operator, the tenants, or the people who live or work inside?
  • Is it new construction, or a retrofit of an existing building with older systems?
  • What matters most: lower energy and operating costs, a better experience for occupants, safety, or sustainability reporting?

What a Strong Answer Covers Guidance

  • A scoped building type and a stated goal for the product
  • User groups compared, with one chosen as the focus and the reason for the choice
  • Pain points drawn from that group's day, ranked by severity
  • Features prioritized by impact, cost and feasibility, with a clear first version
  • Success metrics with guardrails, and risks such as privacy, security and failures of connected systems

Follow-up Questions Guidance

  • Occupancy sensors could be used to identify individuals. How would you design the product so occupants trust it?
  • What should the building do when the network or a sensor fails?
  • How would you convince the owner of an existing building to pay for a retrofit?