Product sense: choosing a goal, users and prioritized changes for Google Chromecast

You are a product manager at Google, asked how you would improve Chromecast, the line of small devices that let people send video or audio from a phone, tablet or computer to a TV or speaker. Define what improving it should achieve, pick the users you are improving it for, and walk through their pain points, the changes you would propose, how you would prioritize them and how you would measure success. ```hint Walk through a real session Pick the people you are designing for, then follow one ordinary viewing session with them, from deciding to watch something to switching the TV off, and note each moment where casting is slower or more awkward than it should be. ``` ### Clarifying Questions - Which device is in scope: the cast-only dongle controlled from a phone, the model with its own Google TV interface and remote, the audio model, or casting built into other TVs and speakers? - Is the goal more devices sold, more households using their device every week, or more viewing on Google services such as YouTube? - Should the answer stay with today's home users, or may it target new settings such as hotels, offices or classrooms? - Are hardware changes in scope, or only software and app updates that reach devices people already own? ### What a Strong Answer Covers - A defined scope (which device, and whether hardware is in play) and a goal tied to how Chromecast creates value for Google - User segments compared, one chosen, and the reason it serves the goal - Pain points drawn from that segment's actual casting sessions, ranked, going beyond known bugs or features the device already has - Ideas prioritized on impact, effort and dependence on partner apps or new hardware - A primary metric with guardrails, a rollout plan and the main risks ### Follow-up Questions - How would you persuade streaming partners outside Google to adopt a feature that needs changes in their apps? - How would your plan change if you were asked to grow Chromecast in a new setting such as classrooms or hotels instead? - What would you do if casting sessions rose but support contacts about failed casts rose with them?