Product Sense: Critique a Product You Love and Prioritize One Improvement

Quick Overview

A classic product sense prompt: pick a product you love, explain why it works, and propose how you would improve it. It tests choosing a target user, finding a real pain point, comparing and prioritizing ideas, scoping a first version, and defining success metrics and risks.

Product Sense: Critique a Product You Love and Prioritize One Improvement

Company: Internet Brands

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Pick a product you love and explain how you would improve it. Start with why it has earned a place in your life, then decide who the improvement is for, what it changes, and how you would know it worked. ```hint Find where the strength runs out Name what the product does unusually well and for whom, then look for a specific user and moment where that strength stops helping. An improvement anchored there beats a feature from a wish list. ``` ### Clarifying Questions - May I choose any product I use, or would you prefer one of this company's products or one close to this role? - Should the improvement grow the user base, deepen use among current users, or raise revenue, or is the goal my choice? - Do you want one improvement explored in depth, or a few compared briefly before I commit to one? ### What a Strong Answer Covers - A product choice backed by a clear account of what it does well and for whom - One target segment and a specific pain point it hits in the product, rather than a personal pet peeve - Several candidate improvements compared on explicit criteria and narrowed to one - A scoped first version with success metrics and guardrails - Risks to what already makes the product good, and awareness of what it may already offer ### Follow-up Questions - The team tells you a similar idea was tested and did not move the metrics. How would you find out why and decide whether to try again? - How would your improvement change if the company asked you to grow revenue rather than satisfaction? - What existing feature would you simplify or remove to make room for yours, and why?

Overview: A classic product sense prompt: pick a product you love, explain why it works, and propose how you would improve it. It tests choosing a target user, finding a real pain point, comparing and prioritizing ideas, scoping a first version, and defining success metrics and risks.

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Internet Brands
Mar 5, 2025
mediumProduct ManagerOtherProduct Design & Strategy
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Pick a product you love and explain how you would improve it. Start with why it has earned a place in your life, then decide who the improvement is for, what it changes, and how you would know it worked.

Clarifying Questions Guidance

  • May I choose any product I use, or would you prefer one of this company's products or one close to this role?
  • Should the improvement grow the user base, deepen use among current users, or raise revenue, or is the goal my choice?
  • Do you want one improvement explored in depth, or a few compared briefly before I commit to one?

What a Strong Answer Covers Guidance

  • A product choice backed by a clear account of what it does well and for whom
  • One target segment and a specific pain point it hits in the product, rather than a personal pet peeve
  • Several candidate improvements compared on explicit criteria and narrowed to one
  • A scoped first version with success metrics and guardrails
  • Risks to what already makes the product good, and awareness of what it may already offer

Follow-up Questions Guidance

  • The team tells you a similar idea was tested and did not move the metrics. How would you find out why and decide whether to try again?
  • How would your improvement change if the company asked you to grow revenue rather than satisfaction?
  • What existing feature would you simplify or remove to make room for yours, and why?