Product Sense: Critique a Product You Love and Prioritize One Improvement
Company: Internet Brands
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Pick a product you love and explain how you would improve it. Start with why it has earned a place in your life, then decide who the improvement is for, what it changes, and how you would know it worked.
```hint Find where the strength runs out
Name what the product does unusually well and for whom, then look for a specific user and moment where that strength stops helping. An improvement anchored there beats a feature from a wish list.
```
### Clarifying Questions
- May I choose any product I use, or would you prefer one of this company's products or one close to this role?
- Should the improvement grow the user base, deepen use among current users, or raise revenue, or is the goal my choice?
- Do you want one improvement explored in depth, or a few compared briefly before I commit to one?
### What a Strong Answer Covers
- A product choice backed by a clear account of what it does well and for whom
- One target segment and a specific pain point it hits in the product, rather than a personal pet peeve
- Several candidate improvements compared on explicit criteria and narrowed to one
- A scoped first version with success metrics and guardrails
- Risks to what already makes the product good, and awareness of what it may already offer
### Follow-up Questions
- The team tells you a similar idea was tested and did not move the metrics. How would you find out why and decide whether to try again?
- How would your improvement change if the company asked you to grow revenue rather than satisfaction?
- What existing feature would you simplify or remove to make room for yours, and why?
Overview: A classic product sense prompt: pick a product you love, explain why it works, and propose how you would improve it. It tests choosing a target user, finding a real pain point, comparing and prioritizing ideas, scoping a first version, and defining success metrics and risks.