Product Sense: Design a New Facebook Offering for People Who Follow Sports
Company: Meta
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You are a product manager at Meta. Propose a new product or feature inside Facebook for people who follow sports. Decide which fans you are building for and which of their needs you will solve, describe the product and its core experience, and explain how you would measure whether it succeeds.
```hint Ask what Facebook adds
Fans already get scores, highlights and commentary from many places. Look for a fan need that depends on the friends, groups and communities people already have on Facebook.
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### Clarifying Questions
- Which fans are in scope: devoted followers of one team, casual viewers who tune in for big events, fantasy players, or people involved in local and amateur leagues?
- Should we assume Facebook holds rights to stream live games, or must the product work without showing the game itself?
- Is the main goal deeper engagement and interaction on Facebook, growth in a particular audience, or revenue from leagues, creators or advertisers?
- Should the first version cover every sport worldwide, or start with one sport or one market?
### What a Strong Answer Covers
- A goal tied to Facebook's strengths in friends, groups and live interaction, and a clear view of where fans already spend their attention.
- Fan segments with distinct needs, and a reasoned choice of one to serve first.
- Prioritized pain points and a set of solutions narrowed to a focused first version, with a walk-through of the user experience.
- Success metrics for a recurring, schedule-driven activity, with guardrails on integrity, notifications and spoilers.
- Risks such as sports-data and media rights, hostility between rival fans, and cold start.
### Follow-up Questions
- How would the product keep fans engaged during the off-season or the gaps between games?
- Two friends support rival teams, and one keeps posting taunts in a shared space. How should the product handle conflict between fans?
- If a league offered Meta rights to stream its games for a fee, would your product change, and how would you decide whether the deal is worth it?
Overview: A Meta product manager interview question: design a new Facebook product or feature for people who follow sports. It tests choosing a fan segment, finding a need Facebook is well placed to meet, scoping a first version with a clear user flow, and defining metrics and guardrails.