Product Sense: Make Facebook's Job Listings Work Better for Seekers and Employers

You are a product manager at Meta working on Facebook Jobs, the part of Facebook where businesses post job openings and people browse and apply for them. How would you improve it? Choose the users you would focus on, explain what gets in their way today, propose and prioritize improvements, and say how you would know they worked. ```hint Follow one application A jobs product only succeeds when both the business and the applicant act. Trace a single opening from the moment it is posted to the moment someone is hired, and note every step where either side gives up. ``` ### Clarifying Questions - Should the improvement serve job seekers first, or the businesses that post openings? - Which jobs are in scope: local hourly and part-time roles that small businesses post from their Pages, or salaried professional roles as well? - Is success more listings and applications, or more applications that turn into interviews and hires? - Which markets come first, given how differently small businesses recruit from one country to another? ### What a Strong Answer Covers - Framing Jobs as a two-sided marketplace and explaining what Facebook can offer it that dedicated job sites cannot. - A justified choice of one user segment, with pain points traced through the hiring journey. - Prioritized improvements tied to those pain points, with the cost to the other side of the marketplace stated. - Success metrics based on hiring outcomes rather than activity, with guardrails for scams, privacy and employer burden. ### Follow-up Questions - Businesses complain about too many unsuitable applicants while seekers complain they never hear back. How would you address both without making either side worse? - Most hiring decisions happen off Facebook. How would you measure whether an application led to a job? - If leadership asked whether Jobs deserves continued investment at all, what evidence would you bring?