Product sense: propose and prioritize one improvement for SSENSE's luxury e-commerce

SSENSE sells luxury and designer fashion online. What would you change to make the product better, and how would you get there? ```hint Pick one shopper Luxury shoppers range from someone buying their first designer piece to collectors who check new arrivals every week. Choose one group and one moment in their purchase before proposing features. ``` ### Clarifying Questions - Is the goal to win more first-time buyers, bring existing customers back more often, or raise order value? - Should I focus on the mobile app, the website, or the whole experience including delivery and returns? - Are there limits to respect, such as keeping the curated brand mix and the store's visual identity unchanged? ### What a Strong Answer Covers - A goal tied to the retailer's business, and a clear reason for the shopper segment chosen - Pain points specific to buying expensive designer clothing online, grounded in that segment's journey - Several solution ideas, with one chosen through an explicit prioritization - Success metrics, with guardrails that protect brand perception and margin - Risks, dependencies on designer brands, and a plan to test and roll out ### Follow-up Questions - How would you keep your improvement from diluting the store's curated, editorial feel? - If the change lifted conversion but return rates rose, how would you decide whether to keep it? - Which designer brands or internal teams would need to cooperate, and how would you get them on board?