Product Sense: Redesign How People Tag Friends in Facebook Photos, Posts and Comments

You are a product manager at Meta who owns tagging on Facebook: the feature that lets people tag friends in photos, posts and comments, linking to the tagged person's profile and notifying them. How would you improve tagging? Explain whom you would design for, what problems they have with tagging today, what you would build first and how you would measure the result. ```hint One tag, three people A tag affects the person who adds it, the person who is tagged and the people who see the post. Pick whose experience you are improving, and check what each change costs the other two. ``` ### Clarifying Questions - Which kinds of tags are in scope: people tagged in photos, people mentioned in posts and comments, or also Pages and places? - Is there a known problem behind the request, such as fewer tags per post, more people removing tags, or complaints about unwanted tags? - Should the work favor the people who tag, the people who get tagged, or the people viewing tagged posts? - Does it cover both the mobile apps and the website? ### What a Strong Answer Covers - Why tagging matters to Facebook and to its users, and a goal that values welcome tags over raw tag volume. - A comparison of taggers, tagged people and viewers, ending in one justified focus segment. - Pain points specific to tagging, including effort, consent and who ends up seeing a tagged post. - Prioritized solutions whose design respects consent and the privacy limits on identifying people in photos. - Metrics that pair tagging activity with signals of unwanted tags, such as removals and reports. ### Follow-up Questions - After launch, tags per post rise and so do tag removals. How would you judge whether the launch worked? - Should a tag from someone the tagged person barely knows need approval before it appears? How would you set the default? - How would you keep tagging from being used for spam or harassment?