Product Taste: Explain What Keeps You Coming Back to Three Everyday Consumer Apps

Quick Overview

A product sense opener asking a product manager candidate to name three consumer apps they use regularly and explain why. It tests product taste: linking each app to a real need, explaining what drives repeat use, comparing it with alternatives and offering an honest critique.

Product Taste: Explain What Keeps You Coming Back to Three Everyday Consumer Apps

Company: Instacart

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Name three consumer apps you use regularly and explain why each one has earned a place in your routine. ```hint Pick for range Choose apps that serve different needs, so that together they show different reasons a product earns repeat use, and have one concrete moment ready for each. ``` ### Clarifying Questions - Does "consumer app" rule out work tools, or can one be something I use both at work and at home? - Can one of the three be this company's own app? - Should I give an even pass over all three, or a short take on each and then go deep on whichever you choose? ### What a Strong Answer Covers - Three apps with a clear user need behind each, ideally covering different kinds of need - For each, the specific design choices or qualities that keep the candidate coming back, tied to that need - Why each wins over the alternatives the candidate could use instead - An honest weakness or improvement for at least one app, with a way to measure it - A common thread across the three that shows how the candidate thinks about products ### Follow-up Questions - If you had to delete one of the three, which would go first, and what would you miss? - Pick one: what would you change as its product manager, and how would you know it worked? - Is there an app you once used every day and then dropped? What made you stop?

Overview: A product sense opener asking a product manager candidate to name three consumer apps they use regularly and explain why. It tests product taste: linking each app to a real need, explaining what drives repeat use, comparing it with alternatives and offering an honest critique.

Instacart logo
Instacart
Jan 3, 2024
mediumProduct ManagerOtherProduct Design & Strategy
0
0

Name three consumer apps you use regularly and explain why each one has earned a place in your routine.

Clarifying Questions Guidance

  • Does "consumer app" rule out work tools, or can one be something I use both at work and at home?
  • Can one of the three be this company's own app?
  • Should I give an even pass over all three, or a short take on each and then go deep on whichever you choose?

What a Strong Answer Covers Guidance

  • Three apps with a clear user need behind each, ideally covering different kinds of need
  • For each, the specific design choices or qualities that keep the candidate coming back, tied to that need
  • Why each wins over the alternatives the candidate could use instead
  • An honest weakness or improvement for at least one app, with a way to measure it
  • A common thread across the three that shows how the candidate thinks about products

Follow-up Questions Guidance

  • If you had to delete one of the three, which would go first, and what would you miss?
  • Pick one: what would you change as its product manager, and how would you know it worked?
  • Is there an app you once used every day and then dropped? What made you stop?