Product Taste: Explain What Keeps You Coming Back to Three Everyday Consumer Apps
Quick Overview
A product sense opener asking a product manager candidate to name three consumer apps they use regularly and explain why. It tests product taste: linking each app to a real need, explaining what drives repeat use, comparing it with alternatives and offering an honest critique.
Product Taste: Explain What Keeps You Coming Back to Three Everyday Consumer Apps
Company: Instacart
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Name three consumer apps you use regularly and explain why each one has earned a place in your routine.
```hint Pick for range
Choose apps that serve different needs, so that together they show different reasons a product earns repeat use, and have one concrete moment ready for each.
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### Clarifying Questions
- Does "consumer app" rule out work tools, or can one be something I use both at work and at home?
- Can one of the three be this company's own app?
- Should I give an even pass over all three, or a short take on each and then go deep on whichever you choose?
### What a Strong Answer Covers
- Three apps with a clear user need behind each, ideally covering different kinds of need
- For each, the specific design choices or qualities that keep the candidate coming back, tied to that need
- Why each wins over the alternatives the candidate could use instead
- An honest weakness or improvement for at least one app, with a way to measure it
- A common thread across the three that shows how the candidate thinks about products
### Follow-up Questions
- If you had to delete one of the three, which would go first, and what would you miss?
- Pick one: what would you change as its product manager, and how would you know it worked?
- Is there an app you once used every day and then dropped? What made you stop?
Overview: A product sense opener asking a product manager candidate to name three consumer apps they use regularly and explain why. It tests product taste: linking each app to a real need, explaining what drives repeat use, comparing it with alternatives and offering an honest critique.