Prototyping a Shopify App Store discovery tool for merchants with AI coding tools

Quick Overview

A Shopify product manager exercise that asks you to build a working prototype with AI coding tools so merchants can more easily reach the right apps in Shopify's app marketplace. It tests problem selection, tight scoping, effective use of AI coding tools, and how you would measure and ship the idea.

Prototyping a Shopify App Store discovery tool for merchants with AI coding tools

Company: Shopify

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Using AI coding tools (vibe coding), build a working prototype that makes it easier for Shopify merchants to reach the right apps in Shopify's app marketplace, then walk the interviewer through what you built and why. ```hint Pick one broken step A merchant goes from a business problem to a working app in several steps. Decide which single step fails most often for the merchants you choose, and make the prototype show that step being fixed end to end. ``` ### Clarifying Questions - Does better access mean finding the right app, judging whether an app is trustworthy and worth its price, or getting it installed and set up? - Which merchants are the focus: new store owners choosing their first apps, or established merchants who already run many apps? - How long is the session, which AI coding tools may I use, and can the prototype run on mock app data instead of real marketplace data? - Is the prototype judged mainly on the product idea and the demo, or also on how it would connect to Shopify's admin and app platform? ### What a Strong Answer Covers - A specific merchant segment and the step of the app journey where access breaks, chosen before any building starts - A tightly scoped prototype that demonstrates the core idea end to end, with mock data where needed - Effective use of AI coding tools: clear prompts, short iterations and checking what the tool produced - A path from prototype to product: data sources, where it lives in the merchant's workflow, and how recommendations stay accurate and fair - Success metrics and risks, including wrong recommendations and fairness to app developers ### Follow-up Questions - How would you tell whether merchants who use your tool end up with apps they keep, rather than apps they install and remove? - App developers complain that your tool favors large, established apps. How do you respond? - What would you need from engineering to turn the prototype into something shipped to merchants?

Overview: A Shopify product manager exercise that asks you to build a working prototype with AI coding tools so merchants can more easily reach the right apps in Shopify's app marketplace. It tests problem selection, tight scoping, effective use of AI coding tools, and how you would measure and ship the idea.

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Shopify
Sep 1, 2026
mediumProduct ManagerOtherProduct Design & Strategy
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Using AI coding tools (vibe coding), build a working prototype that makes it easier for Shopify merchants to reach the right apps in Shopify's app marketplace, then walk the interviewer through what you built and why.

Clarifying Questions Guidance

  • Does better access mean finding the right app, judging whether an app is trustworthy and worth its price, or getting it installed and set up?
  • Which merchants are the focus: new store owners choosing their first apps, or established merchants who already run many apps?
  • How long is the session, which AI coding tools may I use, and can the prototype run on mock app data instead of real marketplace data?
  • Is the prototype judged mainly on the product idea and the demo, or also on how it would connect to Shopify's admin and app platform?

What a Strong Answer Covers Guidance

  • A specific merchant segment and the step of the app journey where access breaks, chosen before any building starts
  • A tightly scoped prototype that demonstrates the core idea end to end, with mock data where needed
  • Effective use of AI coding tools: clear prompts, short iterations and checking what the tool produced
  • A path from prototype to product: data sources, where it lives in the merchant's workflow, and how recommendations stay accurate and fair
  • Success metrics and risks, including wrong recommendations and fairness to app developers

Follow-up Questions Guidance

  • How would you tell whether merchants who use your tool end up with apps they keep, rather than apps they install and remove?
  • App developers complain that your tool favors large, established apps. How do you respond?
  • What would you need from engineering to turn the prototype into something shipped to merchants?