Redesign an Everyday Water Bottle for One Target User Segment

How would you make an ordinary water bottle better? ```hint Pick one moment of use A bottle is used very differently at the gym, on a trail, at a desk or in a child's school bag. Choose one setting and the person in it before you think about features. ``` ### Clarifying Questions - Is this a bottle we would make and sell ourselves, and is there a business goal behind it, such as entering a new category or fitting into an existing ecosystem of devices and apps? - Can the improvement include electronics such as sensors and a companion app, or should it stay physical: shape, lid and materials? - Is a price point or target market set, or is that my choice? ### What a Strong Answer Covers - A justified choice of one user group and one usage setting, with reasons for setting the others aside. - Specific pain points from that setting, ranked by how often they occur and how much they hurt. - A small set of concrete design changes, prioritized, with their trade-offs in cost, weight, cleaning, durability and sustainability. - Success metrics that show the user's problem is solved, alongside sales, plus a plan to validate with prototypes before manufacturing. ### Follow-up Questions - Your team wants a sensor that tracks how much the user drinks. When is that worth the added cost, charging and cleaning effort, and when is it not? - Prototype testers love the new lid but say it is hard to clean. What do you do? - How would your design change if you chose people with limited grip strength instead?