Reinventing the cane: choose who it serves and what it should do better

Quick Overview

A Google product manager design question that asks for a new kind of cane. It tests choosing one user group among the many people who carry canes, finding their real pain points, prioritizing a first version, and defining success metrics and risks for a physical product.

Reinventing the cane: choose who it serves and what it should do better

Company: Google

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Come up with a new cane. Choose who it is for, which of their problems it solves, and why they would pick it over the canes available today. ```hint Walk through a day People carry canes for very different reasons. Pick one group and follow a day of using the cane before you name any features. ``` ### Clarifying Questions - Is this a physical product we would make and sell, and may it connect to a phone or other devices, or is that open? - Which goal matters most: user safety, independence, reaching people who avoid using a cane, or revenue? - Are canes for walking support, long canes used by people who are blind or have low vision, and hiking sticks all in scope? - Is there a price range, or a line on health claims such as medical-device regulation, that the design must stay within? ### What a Strong Answer Covers - A comparison of the different people who use canes, and a justified choice of whom to design for first - Pain points grounded in a realistic day of use for that group - Ideas ranked by impact and effort, a defined first version and what is left out - Success metrics with guardrails - Risks specific to this group and product, such as safety, cost, stigma and regulation ### Follow-up Questions - How would you test your riskiest assumption before committing to hardware? - Who pays for it: the user, their family or a health insurer? How does that change the design and the price? - Which group did you set aside, and what would you build differently for them?

Overview: A Google product manager design question that asks for a new kind of cane. It tests choosing one user group among the many people who carry canes, finding their real pain points, prioritizing a first version, and defining success metrics and risks for a physical product.

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Google
Mar 21, 2024
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Come up with a new cane. Choose who it is for, which of their problems it solves, and why they would pick it over the canes available today.

Clarifying Questions Guidance

  • Is this a physical product we would make and sell, and may it connect to a phone or other devices, or is that open?
  • Which goal matters most: user safety, independence, reaching people who avoid using a cane, or revenue?
  • Are canes for walking support, long canes used by people who are blind or have low vision, and hiking sticks all in scope?
  • Is there a price range, or a line on health claims such as medical-device regulation, that the design must stay within?

What a Strong Answer Covers Guidance

  • A comparison of the different people who use canes, and a justified choice of whom to design for first
  • Pain points grounded in a realistic day of use for that group
  • Ideas ranked by impact and effort, a defined first version and what is left out
  • Success metrics with guardrails
  • Risks specific to this group and product, such as safety, cost, stigma and regulation

Follow-up Questions Guidance

  • How would you test your riskiest assumption before committing to hardware?
  • Who pays for it: the user, their family or a health insurer? How does that change the design and the price?
  • Which group did you set aside, and what would you build differently for them?