Reviving Google's Smart Glasses: Target Segment, Product Fixes and Go-to-Market

Google Glass is Google's smart-glasses product: a lightweight frame with a small display in the wearer's view, a camera, and voice and touch controls. Imagine you are the product manager asked to relaunch it. Explain whom it would be for, what the product would need to be this time, and how you would bring it to market. ```hint Start from why it stalled A relaunch is judged against the first attempt. Before picking a market, list what kept people from buying and wearing the original, and make sure your plan answers each point. ``` ### Clarifying Questions - Is the relaunch aimed at consumers, at businesses, or is that my choice? - What is the goal: hardware revenue, a home for Google's assistant and apps on the face, or a position against competing smart glasses, and over what time frame? - Are hardware decisions in scope, such as keeping the display or the camera and supporting prescription lenses, or is the device fixed? - Which countries would the relaunch start in? ### What a Strong Answer Covers - A diagnosis of why the first version struggled and what has changed since then in technology and the market. - A chosen segment and a core job the glasses do better than a phone, with the product decisions that follow from it. - Privacy and social acceptance for both the wearer and the people around them. - A go-to-market plan: pricing approach, distribution and fitting, partners, developers and launch phases. - Success metrics with guardrails, including wear time in the months after purchase and return rates. ### Follow-up Questions - Beta owners set the glasses up easily, but most stop wearing them within a month. What do you investigate? - A large restaurant chain says it will ban camera-equipped glasses. How does that change your plan? - When would you add the segment you did not pick first, and what would have to be true?