Scorecard to Judge How Well Facebook's Fundraising Feature Performs

Facebook Fundraisers lets people and nonprofits raise money from their networks. How would you measure whether it is succeeding? ```hint Name everyone involved List everyone a fundraiser touches, from the person who starts it to whoever receives the money, and ask what each of them needs for it to have worked. ``` ### Clarifying Questions - Should I cover both personal fundraisers and those that raise money for registered nonprofits, or only one of them? - Is Fundraisers expected to earn money for Meta, or is it judged only on donations and community impact? - Do donations through donate buttons on posts and live videos count as part of the product, or only standalone fundraiser pages? ### What a Strong Answer Covers - A goal for Fundraisers tied to Facebook's mission, with a clear position on whether revenue for Meta counts - Everyone involved, and a metric for each step from starting a fundraiser to the money arriving - One north star metric, weighed against at least two alternatives, and why it wins - Guardrail metrics for the ways the north star could rise while donors, organizers or the causes they support are worse off - How seasonal giving and one-off viral or disaster-driven spikes would be handled when reading the numbers ### Follow-up Questions - After a major disaster, donations jump for a month. How would you tell whether the product itself got better? - A change makes fundraisers easier to start, and both new fundraisers and reported scams rise. How would you decide whether to keep it? - Someone sees a friend's fundraiser on Facebook, then donates on the charity's own website. Should that count, and how could you measure it?