Setting the Strategy and Prioritized Roadmap for Jira's iOS and Android Apps
Company: Atlassian
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You have just become the product manager for the mobile apps of Jira, Atlassian's tool for planning and tracking work. What roadmap would you set for Jira on mobile?
Explain what the mobile apps should be for, which users you would prioritize, what you would build and in what order, and how you would know the roadmap is working.
```hint What is the phone for
List the moments when someone who works in Jira picks up a phone instead of a laptop, and what they are trying to finish in those few minutes. Then ask whether matching every web feature would serve those moments.
```
### Clarifying Questions
- Which Jira users is this roadmap for: software teams, service desk agents handling requests, or business teams outside engineering?
- What should mobile achieve for the business: more engagement from existing seats, better retention and expansion of paying customers, or reach to people who rarely sit at a desk?
- What time horizon should the roadmap cover, and does it include customers who host Jira themselves or only the cloud product?
- What do we know about the app today: the most common actions, where people give up, and what app store reviews complain about?
### What a Strong Answer Covers
- A clear purpose for Jira on mobile, grounded in the moments when a phone is the better tool than a laptop.
- User segments with a reasoned priority among them.
- Themes sequenced into now, next and later, with the reasons for that order and what is deliberately left out.
- A north-star metric for mobile tied to Jira's business, with guardrails such as notification opt-outs, crash rate and app ratings.
- Risks specific to an enterprise work tool on a phone: admin security requirements, heavily customized projects and workflows, and notification fatigue.
### Follow-up Questions
- A large customer says it will leave unless the mobile app matches every feature of the web app. How do you respond?
- Where would AI features help most on mobile, given small screens and slow typing?
- After a launch, mobile activity rises but the same users spend less time in Jira on the web. Is that a good or a bad outcome?
Overview: A product strategy interview question about the roadmap a new product manager would set for Jira's iOS and Android apps. It tests defining a purpose for mobile, prioritizing user segments, sequencing themes into now, next and later, choosing a north-star metric with guardrails, and handling enterprise constraints.